pennycake
pennycake, a Chick-fil-A original brand, is all about helping families get the most out of their together time. I was brought onto the team to direct content across all platforms, establish a unique brand voice, and build a community. See how Iām currently shaping the brand during my time at BDA.
I was fortunate to curate and craft the content and creative direction for pennycakeās newest product collection. In partnership with my team at BDA, we created three new award winning products seen below. Aside from impacting the products themselves, I also led the team in product launch content strategy appearing on site, ads, press releases, blogs, emails, and social media.
Product Innovation
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Product Innovation ā
SquiggleHopā¢
Life-size Board Game
Different than your typical board game experience, SquiggleHop brings players into the gameāliterallyāwith a life-sized, outdoor board game. Game tiles and a spinner serve up turns to share, perform, and ask questions, blending movement, creativity, and conversations.
Content owned by pennycake.
GamesInCaseā¢
Dry Erase Activities
Waiting has never been more fun! Fill any pocket of waiting time with games to play together. Whether youāre waiting at a restaurant, at the doctorās office, on a car ride, or anytime youāre on-the-go, GamesInCase creates endless fun and lots of laughs.
Content owned by pennycake.
WonderWalksā¢
Exploration Game
Whether youāre headed out on a walk, hike, or camping excursion, WonderWalks creates interactive and sensory-rich experiences as you explore the outdoors together. Choose the number of cards best suited for your adventure. Take turns leading each activity and end your journey by capturing memories in your discovery journal.
Content owned by pennycake.
Blogs
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Blogs ā
The pennycake Ultimate Road Trip Guide
So much planning goes into taking a family road trip. Where are you going to put everything? Do you have enough snacks for everyone? Are the activities you have in mind car-friendly? Will the kids get along for that many hours? Itās okay, we have some tricks up our sleeveā¦
Content owned by pennycake.
Spring Into Warm-Weather Family Activities
Getting outside as a family can be incredibly rewarding and come with lasting memories. But the opportunities for these moments can pass you by in a blinkāespecially if you forget to look at a weekend forecast, and temperatures get a little too hot before youāve had a chance to enjoy the fresh air. So, itās time to get plans in the books for the warmer months ahead. Read now to crack the code to make memories with your family that fit seamlessly into your whirlwind.
Content owned by pennycake.
Turn Everyday Time Into Quality Time
The average family only gets to spend 37 minutes a day together. Yes, this number includes time spent in the car, around the dinner table, and watching TV before bed. So, this leaves a golden opportunity: to make the most of the time you already have. Read now to learn how you can transform everyday rhythms into meaningful rituals, the pennycake way.
Content owned by pennycake.
Social
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Social ā